October 21, 2026
Hasbro has the #2 Momentum score among S&P 500 consumer stocks.
Toy sales slumped after the pandemic boom, and Hasbro sold its film studio eOne in 2023. Revenue fell from $6.4 billion in 2021 to $4.1 billion in 2024.
Now it is growing again. The engine is the trading card game Magic: The Gathering. Quarterly card sales rose 34% year over year to $616 million. Magic’s division brought in two-thirds of Hasbro’s operating profit last quarter.
$HAS Key stats
- Forward P/E: 15x (S&P 500 median: 18x)
- Free cash flow yield: 7.9%
- YTD return: +37% - 5-year return: +45% (S&P 500 median: +42%)
The stock is at a seven-year high, yet it is still cheaper than the typical S&P 500 company.
